Can universities save journalism? This piece by Nicholas Lemann in The Chronicle of Higher Education makes a strong case.
Because the barrier to entry is so low, the Internet is also a great medium for journalistic experimentation; we don't have to wait around for big, tradition-bound organizations to innovate. The real difficulty is that the Internet doesn't support the kind of journalism that covers production costs, because almost all Internet journalism is free to readers and bargain-priced, compared with print, for advertisers. Opinion journalism, of the kind invented by pamphleteers in the 1700s, thrives on the Internet. Original reporting does not. So even if every single person under 30 woke up every morning with a gnawing hunger for news, it's not at all clear that the hunger could be satisfied, especially if it's a hunger for local news.
Therefore journalism schools ought to explore, and are already exploring, the possibility of becoming significant producers of original news reporting to make up for the loss of the reporting that economically devastated news organizations can no longer afford. Journalism schools and departments are practical-minded, often to a fault; they are oriented toward sending their students out to report under faculty members' direction. The advent of the Web has made publication and distribution of the fruits of students' reporting easy and inexpensive. Anyone in the world who has a good Internet connection can log on to the Columbia School of Journalism's Web site and find at least two dozen journalistic sites operated by our students and faculty members. The efforts include local-news sites about Brooklyn, Queens, the Bronx, and upper Manhattan; subject-matter sites on charter schools, religion, and the economic crisis; and media-related sites for magazine, radio, broadcast, and digital journalism.
What journalism and the public most need right now is serious, continuing coverage of matters of public importance: city halls, school systems, statehouses. Journalism schools are not fully equipped to provide that now, but the logistical and financial difficulty of equipping them to do so would be far less than the difficulty of creating and sustaining new news organizations built from scratch. Like teaching hospitals, journalism schools can provide essential services to their communities while they are educating their students.
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