Friday, December 4, 2009

Obama's fog of words

















What happened to Obama the Great Orator? Where did his magic go? Tina Brown's theory is that this gifted communicator has lost his magic because he doesn't really believe what he is saying. 
It’s a strange paradox for a great wordsmith, but whenever Obama makes an important policy speech these days he leaves everyone totally confused. His first health-care press conference back in July triggered a season of raucous political Rorschach and left his hopeful followers utterly baffled about what they were being asked to support. Now White House envoys are being dispatched all over the globe to explain what the president really meant about the date when troops will or won’t be pulled out of Afghanistan. Hillary, you go to the Hill! Take Gates and Adm. Mullen with you. Holbrooke, off to Brussels! And you, Gen. Petraeus, you go on 360 and hit Anderson Cooper with jargony dog whistle caveats like “the pace of the drawdown is conditions-based.”
Does Obama create confusion on purpose? Is this his “process” based on his confession that he’s a screen onto which people project things? Is it a strategy so that whatever bill trickles out of Congress or however many soldiers linger in Afghanistan, he can claim that the outcome is what he meant it all along? (Clinton and Gates assured nervous senators on the Hill Thursday that the August 2011 deadline was both firm and flexible, and that this position was, in Gates’ words, “not contradictory” in the least.) Or is it that for all the administration’s vaunted mastery of multiplatform communication, Rahm and Gibbs and company are actually amateurs at crafting a clear political message and launching it on the dazed American public?

Or is it that there is so much subtext to every part of this message that the simple heads of the electorate are just not pointy enough to comprehend it?
I have come to the conclusion that the real reason this gifted communicator has become so bad at communicating is that he doesn’t really believe a word that he is saying. He couldn’t convey that health-care reform would be somehow cost-free because he knows it won’t be. And he can’t adequately convey either the imperatives or the military strategy of the war in Afghanistan because he doesn’t really believe in it either. He feels colonized by mistakes of the past. He feels trapped by the hand that has been dealt him.

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