Are Women Getting Sadder? Or Are We Getting More Gullible?

Author Barbara Ehrenreich, a sharp and no-nonsense social observer, takes on in Guernica magazine a trendy new study that purports to show that for several decades now, women have been getting progressively sadder. Not so fast.

"What this study shows, if anything, is that neither marriage nor children make women happy. (The results are not in yet on nipple piercing.) Nor, for that matter, does there seem to be any problem with "too many choices," "work-life balance," or the "second shift." If you believe Stevenson and Wolfers, women's happiness is supremely indifferent to the actual conditions of their lives, including poverty and racial discrimination. Whatever "happiness" is...

So why all the sudden fuss about the Wharton study, which first leaked out two years ago anyway? Mostly because it's become a launching pad for a new book by the prolific management consultant Marcus Buckingham, best known for First, Break All the Rules and Now, Find Your Strengths. His new book, Find Your Strongest Life: What the Happiest and Most Successful Women Do Differently, is a cookie-cutter classic of the positive-thinking self-help genre: First, the heart-wrenching quotes from unhappy women identified only by their email names (Countess1, Luveyduvy, etc.), then the stories of "successful" women, followed by the obligatory self-administered test to discover "the role you were bound to play" (Creator, Caretaker, Influencer, etc.), all bookended with an ad for the many related products you can buy, including a "video introduction" from Buckingham, a "participant's guide" containing "exercises" to get you to happiness, and a handsome set of "Eight Strong Life Plans" to pick from. The Huffington Post has given Buckingham a column in which to continue his marketing campaign."